Project: The Macallan winter terrace opening

Date: 27, October 2018

Location: The Ritz-Carlton, Moscow

For the Boost Team Russia Everal has managed the collaboration between the brand The Macallan and international artist Margo Trushina. Especially for this project, the artist created a neon art-installation «Posthuman» on the glass winter terrace at The Ritz-Carlton, which is in line with the idea of ‘High Tea’. The strategy was to inform high-class audience about The Macallan terrace and give better whisky expertise and learning about brand for loyal consumers.

The art collaboration within the event provided PR-able viral content maximised brand’s media footprint via high profile audience: press, celebrities, trendsetters.